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Why MSPs don’t ask vendors for marketing money

The demand for market development funds (MDF) among managed service providers (MSPs) is increasing, but many small MSPs fail to fully utilize this resource due to staffing and business model constraints. This article analyzes the obstacles MSPs encounter when applying for MDF, vendor response strategies, and how to find suitable collaboration opportunities.

Deep Dive
Travelers Insurance Develops Proprietary Large Language Model to Effectively Reduce AI Costs

Facing rising AI costs, Travelers Insurance has developed its own large language model, TravelersLLM, which outperforms commercial models in the insurance domain with lower operating costs. The company employs a hybrid model routing strategy, flexibly selecting models based on task requirements, reducing expenses while decreasing reliance on a single vendor.

Deep Dive
Confident but exposed: What executives get wrong about data privacy in the AI era

The '2026 State of AI and Data Privacy Report' released by Perforce Delphix shows that 98% of corporate decision-makers are confident in their data protection capabilities in AI/ML workflows, but 84% of respondents admit to compliance exceptions, and 51% worry about audits. Based on a survey of 518 executives, the report reveals the failure of traditional data protection strategies and the emergence of new risks amid the accelerated development of agentic AI.

Security
Consumer promotions are infrastructure

Most brands launch promotions such as cashback and free gifts during the holiday season, yet struggle to accurately evaluate their effectiveness. This article argues that promotions should be viewed as infrastructure rather than mere campaigns, requiring governance, validation, and outcome measurement embedded from the design phase to prevent fraud, convert known customers, and truly drive business growth.

Channel Leaders
Carnegie Mellon Research: AI Is Showing Revenue Returns

A report jointly released by Carnegie Mellon University and technology company Larridin provides the first evidence that companies specifically disclosing AI initiatives experience significantly faster revenue growth, but finds no necessary correlation with profit margins or stock price performance.

Deep Dive
4 leadership pain points that stall AI pilots — and how to fix them

AI spending is projected to grow 47% to $2.5 trillion by 2026, but most pilot projects fail to scale. A Zapier survey shows that only 13% of organizations have widely deployed AI projects. This article points out that leadership control issues are the core obstacle, covering four aspects: business problem ownership, technology fit and validation, full-cost evaluation, and operational model design. By clarifying business outcomes, adopting full-cost metrics, and establishing control layers and learning loops, enterprises can improve pilot success rates.

Opinion
Auvik promotes Daniel Ochoa to chief revenue officer

Auvik promoted Daniel Ochoa to Chief Revenue Officer, with his responsibilities including managing the partner ecosystem. Ochoa joined the company in June 2025, having previously spent nearly 12 years at SolarWinds and served as CRO at Automox. He plans to expand the partner network, focus on AI product sales, and grow markets in North America, Latin America, and EMEA. Company revenue grew 277% between 2021 and 2024, and this year it was named to the Deloitte Technology Fast 50 list.

Channel Leaders
CrowdStrike mobilizes cybersecurity coalition to defend SMBs

CrowdStrike is expanding the reach of its Project QuiltWorks cyber defense alliance. Just four months after launching the program for large enterprises, the cybersecurity vendor aims to reach small and medium-sized businesses through distributors, managed service providers, and other channel firms. This move comes amid heightened industry interest in SMB opportunities, with CrowdStrike seeking to achieve scale through partners' expertise and customer relationships.

Deep Dive
Deloitte survey: Only one in five enterprises are ready to move towards autonomous AI agents

Deloitte's latest survey finds that although most US executives expect AI agents to reshape nearly half of business processes in the next four years, only one in five enterprises are adequately prepared. The report notes that human-agent collaboration is seen as the core of value, but transformation faces obstacles such as missing process documentation and fragmented data.

Deep Dive
Telarus eases back-office processes, expands software integrations

At its annual partner summit, Telarus emphasized backend support optimization, leveraging the Telarus Hub platform and AI technology to improve efficiency while strengthening collaboration with partners to address competitors' challenges in backend services.

Channel Leaders

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